Despite backlash, loot boxes could be essential to gaming’s future
Few commercial innovations have attracted as much genuine public hostility as the loot box — and yet, despite campaigns for […]
Keep playing, keep paying: Ubisoft seeks games with “longterm engagement”
The publisher Ubisoft has never been shy about articulating its commercial ambitions, but a strategic briefing in which executives described
StarCraft II goes free-to-play seven years after launch
Seven years is a long time in any industry, but in the accelerated rhythm of digital entertainment it represents something